Unilever was founded on the 2nd September 1929 by Antonius Johannes Jurgens, Samuel van den bergh and George Schicht. Unilever's company values are linked with professionalism and integrity, "Highest standards of corporate behaviour".
The company is headquartered in London, England. Unilever is home to some of the biggest brands and names in the world, such as Ben and Jerry's and Dove, it's the world's largest manufacturer of soap and to further elaborate on the sheer scale of the corporation, it's key to note it's availability in around 190 countries.
In terms of competitors, Unilever's main ones are Nestle and Procter and Gamble.
In 1930, the emblem of Unilever was in an exceedingly sans-serif face and all-caps. the present Unilever company brand was introduced in 2004 and was designed by Wolff Olins, a complete practice agency. The 'U' form is currently created from twenty five distinct symbols, every icon representing one among the company's sub-brands or its company values. The complete identity was developed round the plan of "adding vitality to life."
Unilever isn't a company without it's flaws and scandals however, in 2016 rumours of salmonella contamination in cereal had been spreading amongst the citizens of Israel. Initially, Unilever did not provide public information about the subject and queries on the matter were rebuffed by the company as a non-story and nonsense.
Mission statements are a key, vital part of a company's plan to achieve goals. Unilever's mission statement is “to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.” This mission statement is empowering, and shows how the brand has a tunnel vision approach to meeting it's priorities and visions.
Some impactful and note-worthy facts about the company are that 3.4 billion people use Unilever products daily, with a $52 billion turnover in 2021.
Unilever has 5 strategic choices that they believe will help them be a global leader and a sustainable business.
To briefly focus in one 2 of them, the first being
We will accelerate the development of our portfolio into high growth spaces
This is truly powerful as it demonstrates the potential and growth that Unilever envisions for the health and hygiene market, a market in which they are already a global leader in. This just further emphasizes how determined and focused they are in achieving global supremacy in this market.
The second strategic choice is
We will accelerate our growth in US, India, China and key growth markets
This is a hugely important strategy as it dwells upon the importance of a global market, logistically speaking, Unilever is hugely dominant in its home country of the UK. However although the company operates globally, there is always room for more growth. China is a goldmine of a market that when tapped into, can eternally accelerate a firms revenue stream.
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